[Technology & IT]
Predictive Analytics World is the leading vendor-neutral conference for applied Predictive Analytics. Users, decision-makers and experts in Predictive Analytics will meet in Berlin on 13th -14th November in order to learn about the latest innovations and progress, to exchange views on a skilled and personal level and to be inspired by their successes.
Forecasts may be difficult in times of uncertainty, but it is precisely this insecurity that offers the opportunity for a change. As data scientists, we prefer models with high predictive accuracy. But how useful is a 99% certainty that a customer will be lost to an account exceutive? He or she wants to know which customers can be prevented from giving notice – and above all, how! That’s the subtle difference between churn prediction and churn prevention – between predictive and prescriptive analytics. In short, data science must not remain the information source for the company – it must become the decision maker. In numerous case studies, deep dives and keynote speeches by experienced experts from well-known companies you wil learn at this year’s Predictive Analytics World for Business how you can successfully implement this change in your organization.